"Kung Fu Panda 3", The Highest Grossing Weekend
The film grossed $ 41 million in the United States, while “The Revenant” came in second over the weekend. Kung Fu Panda 3 catapulted to first place among the highest grossing films this weekend with a respectable collection of 41 million, as calculated Rentrak Sunday. It seems the Dreamworks film had a strong audience made up of about 70% families.
“It is risky to take a franchise that has had great success in the summer time and move in late January, generally regarded as a very weak period,” said analyst Paul Dergarebedian, Rentrak. “He also filled a big gap in the market”. The first film of the series premiere grossed $ 60.2 million in 2008 and the second, 47.7 million in 2011. This is good for Dreamworks and the whole Kung Fu Panda family.
Sources : viralboom.com
